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StreamSend Reviews

What you can learn from unsubscribes
http://www.email-marketing-reports.com/iland/
ESP StreamSend recently wrote, "We have found that customers who place the unsubscribe link at the top of the email often reduce their complaints by about 75%". (Loren McDonald has an excellent overview of the nuances of unsubscribe link position here.) An unsubscribe is a thing of … Did we put in an opinion piece that annoyed some readers? Was the offer irrelevant? This kind of analysis is fine and worthy: some unsubscribes or spam reports are indeed an …

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