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StreamSend Reviews

What you can learn from unsubscribes
ESP StreamSend recently wrote, "We have found that customers who place the unsubscribe link at the top of the email often reduce their complaints by about 75%". (Loren McDonald has an excellent overview of the nuances of unsubscribe link position here.) An unsubscribe is a thing of … Did we put in an opinion piece that annoyed some readers? Was the offer irrelevant? This kind of analysis is fine and worthy: some unsubscribes or spam reports are indeed an …

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