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Tripwire Marketing | SixthDivision
Shopping cart: when a prospect becomes a customer, shouldn't the purchase trip a wire that removes them from all prospect marketing groups and marketing campaigns? … Just think of what can be done automatically just by a prospect clicking on a particular link within an email: sub-list them further based on interest, stop a general marketing campaign and start an extremely targeted one based on what they clicked on, notify a sales rep that their lead just clicked on …

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